AURELIE HOEGY

Artist & Designer

project/

McGuffins lamp

BORDER BETWEEN NORMALITY AND ABNORMALITY IN DAILY LIFE

2013, MacGuffin Lamp, 1000m cable, rubber & latex

smaller models coming up!

WHAT IS A MACGUFFIN?

“It might be a Scottish name, taken from a story about two men in a train. One man says “What’s that package up there in the baggage rack?”, and the other answers, “Oh, that’s a McGuffin”. The first one asks “What’s a McGuffin?” “Well”, the other man says, “It’s an apparatus for trapping lions in the Scottish Highlands”. The first man says, “But there are no lions in the Scottish Highlands”, and the other one answers, “Well, then that’s no McGuffin!” So you see, a McGuffin is nothing at all” *

* Interview in 1966 by Francois Truffaut of Alfred Hitchcock.



A McGuffin provokes action but is not the main point of interest, letting you focus on what is provoked.They are trigger object! Madness often seems terrifying and is still taboo today because it touches the depths of our humanity and raises questions about our free will and identity. Our fragility and the idea of losing control is petrifying. Finally, we are the prisoners of our own system. How can design create the tools to push the hum-drum ordered reality of daily life towards a more poetic absurdity? How can we create opportunities to see the complexity and strangeness that humans can have through daily action. Often this does not take much. Often, a seemingly small thing can change many things; we only need a little stimulus. Then daily routine could be more light and unexpected. How can design offer that trigger?*

* 2013, Thesis Aurelie Hoegy Border between Normality and Abnormality